Top Factors That Google Uses to Rank Websites

Google is not as complicated as many people have made it to be. While it is true that it takes a lot of work to get on page one of the organic search results, it doesn’t mean that it’s rock solid. There are other factors that affect a website’s standing in Google other than content. Here are some of the helpful factors that Google uses to rank websites:

Domain Age

The age of a domain has an effect on a website’s page ranking factor. If a domain was registered several years ago, it’s possible that it may have been used to develop and, rather than established as a website domain. This way, you’ll stand a good chance of reaching page one in the search engines.


Another factor that Google uses to rank websites is the number of high quality backlinks. A backlink is a link that Directories, Blogs, and Website that contain links back to your website. Google looks at each link to a website that contains a link back to yours as another vote for your website. You can vary the descriptions in your link building efforts; however, make sure that you create a captivating and inviting description. If you can’t write or aren’t sure how to write a captivating description, you can be an assumes that the majority of people will be entrusting the description to someone with online experience.

Website’s Structure

Make sure that your website’s structure is easy to navigate and understand. The homepage should give your visitors an overview of your entire website and should be interactive. You can also make your structure more interactive and integrate your blog, content management, and other functionalities.

Google XML Sitemaps

A Google XML Sitemap is a structured XML file that contains information about each URL in your site. This is the file that is used for Webmaster submission in Google. Now you can create this file with Google’s functions. It is designed to be executed in the root directory of your website and there are online tools available for quick start-up.

Fresh Content

Blogging and fresh content are the burgeoning trends in getting traffic to your website. The more you supply interesting and appealing content, the more likely people are to click on your link. Furthermore content that is created on fast and by real people; that is, by real people who want to read and reply, than by automated software, is more appealing too.

Authority Sites

Besides addressing the backlinks issue and others, Google also loves to present users with the best content from around the Web. You should have relevant content and backlinks from leading sites and blogs. Links to other relevant content containing images or video make good too.

Link brokers

Yes, that is what they call brokers these days. They are people who act as middlemen between the interested parties (website owners and visitors) and search engines. The quality of their offers varies from perfectly optimized to completely junked. Be aware of the offers and be sure that you understand the strategy of the company. If they try to give you everything that is needed by the likes of cheating, they will succeed only for a short while.

Google Analytics

Well, this is not for the faint hearted. But, it is the safest way to know the performance of your website. For a minimal fee, Google will send you real-time statistics on the number of visitors, hits and links to your website. This is very effective and most often correct. But, a word of warning. Be careful with Google Analytics. It contains a ton of features. You have to Alphabet the information. Find out where the data comes from. Who stands behind the website. How was the visitor came to your website and what was their experience like?

And various other features

Well, these are only a few of the interesting points. Actually, there are a lot more. But, this will help to get you started.