One of the facts about search engines is that they utilize software programs known as ‘spiders’ or ‘crawlers’ that masticate the data that is relevant to the search phrase being supplied by the user. This data is then stored by the search engine database.
After a data is crawled, it is indexed and this creates a copy of the page at the database. This is then used when the user makes a search through the search engine. The indexed data is also used for recommendations of sites that match the type of data that has been cached.
Some of the processes that are used in the indexing process are:
- The search engine applies the algorithm to caching the data.
- When the user requests the search engine to cache the data, it is complied.
- When the user clicks on the link to access the cached data, it is fetched. At times, the search engine may choose to retrieve the cached data as well.
These processes follow automated processes which work in the background to fetch and store the information in the database. When the information is accessed or retrieved, the requester’s browser will recognize the URL of the page as it relates to the search made by the user.
Post-Panda, there is great importance on making sure that the website is ‘visible’, that it attracts visitors and that it attracts the spiders. A great way of doing this is by using HTML-based design with minimal use of animation. Spiders ‘crawling’ through the webpages can be forbore as the pages will not be navigable with java-script or frames.
Various types of media indexes are used by the search engines, such as Video, audio, news, snippets and others. It is for this reason that in case you intend to use video or audio, or even a video or audio of your website you should make sure that you have an HTML-page based to yahoo site index.
If you make use of this type of indexing, then you should take care that you create the file in the root directory of your website, and that you call the file as the index.html file.
Making use of this type of indexing will help you make sure that you have your website indexed, helping your webpages get higher ranks depending on the search terms entered by the users.
You can learn how to do it by viewing the source code of your website and doing a comparison with the index.html file.
If you want to get your website indexed by Yahoo and by Google, you should follow the given techniques that are listed below:
- Use the ‘keyword’ meta tag. It is utilized for optimizing the Yahoo search engine. The ‘keyword’ tag is lists of keywords that best describe your website. For Google, it is existed to help the search engine decide on the relevancy of your website against the search enquiry.
For Yahoo, it is a meta tag that is visible on the Yahoo landing page. The ‘keyword’ tag lists the most frequently entered keywords that best describe the website.
If you choose to enter the actual keyword into the keyword tag, you should put quotation marks around it. The search engines bold the keyword entered.
- Use the ‘description’ meta tag. It is utilized for optimizing the Google search engine. The ‘description’ tag is a brief description of your website. For instance, if you run a website that deals with business and personal training, you should have the meta tag as something like “Your website provides Personal and Business Training”.
- Use the ‘keywords’ meta tag. It is utilized for optimizing the Google search engine. The keywords meta tag lists all of the keywords most relevant to your website. The most relevant keyword that you choose and integrate in the meta tag should be featured in the title of your website. For instance, you should use the keyword ‘personal training’ if you offer personal training.
- Your website should have a site map. Once you have built a website, you should have to get the site map indexed. The site map is a listing of all the links to the different web pages on your website. If the site map isn’t properly done, you will be unable to find web pages on your website from the search engines.
- Submit your website to the search engines. Make sure you submit your website to the three major search engines: Google, Yahoo, and MSN.
You can also submit your website to the various niche directories, but you may have to go for a listing of many niche directories. Submission will be somewhat time consuming.